NEW GREY’S ANATOMY TV ADS BECOME SHAZAMABLE
When ABC starts running promos on Monday night for season eight of the hit drama Grey’s Anatomy, fans can unlock extra content with the Shazam smartphone apps. In the past few months, Shazam has ramped up its Shazam-for-TV initiative — it could be considered an aural QR code.
DC SHOES/FORD: GYMKHANA FOUR
DC have released another viral video as part of the extraordinarily popular Gymkhana series. Gymkhana Four features the American rally driver rampaging through the backlots of Universal Studios in a 600 horsepower H.F.H.V (hybrid function hoon vehicle) Ford Fiesta.
DC has pulled out all the stops to make the production as polished as possible and the result is far more extravagant than the previous three. There is a man in a gorilla suit on a Segway, zombies and mechanical sharks to name but a few elements. With over 7 million Youtube views in 2 weeks, it’s certainly proving the most popular video yet!
TICKETMASTER TEAMS UP WITH FACEBOOK SO YOU CAN SIT NEXT TO YOUR FRIENDS
When Ticketmaster CEO Nathan Hubbard and his new executive team hit the road earlier this year touting a more innovative and fan-focused company, one stat was a guaranteed show-stopper. Each time a ticket buyer shared with Facebook friends that he was attending an event, Hubbard said, that alert generated $5.30 in additional ticket revenue.
Then he showed clients the next stage of social commerce, a mock-up of an arena seat map indicating where a customer’s Facebook friends were sitting. “Don’t you want to know,” he’d ask the crowd, “if any of your friends are going to the same show? And where their tickets are, so maybe you can sit near them or find them at the event?”Starting today, you can see what the fuss was about. In hopes of spurring word-of-mouth marketing to reduce the estimated 40 percent of live event tickets that go unsold, Ticketmaster is launching this enhanced Facebook connectivity.
THE 50/50 PROJECT
Nearly a year ago, Naked London said goodbye to a strategy director called Dan Burgess. A good egg and a keen believer in the potential power of the creative industries to tackle the horrible, hairy challenges that humanity is facing. He’s currently living in the jungle where he’s been working on an incredible project called 50/50 which has just gone live.
It’s a 50-day fundraising platform prompting, celebrating and growing creative projects working to raise money and awareness for the famine in East Africa. It’s an incredibly smart and inspired idea, please check it out/get involved.
On a slightly different note, Gorillaz front man, Damon Albarn, has packed up his equipment and headed to the Congo where he is currently collaborating with local musicians to create new tracks for charity. His site has been providing constant video and audio which show behind the scenes and also explain the crisis in the Democratic Republic of Congo (DRC). You can listen to the first releases here, they’re pretty cool.
STRATEGY: WHAT IT IS AND WHAT IT’S NOT
In his new book Good Strategy, Bad Strategy: The Difference and Why It Matters, Richard P. Rumelt, a strategy professor at UCLA’s Anderson School of Management, offers another explanation: the ruthless execution of good strategy