RED BULL STAGES A MUSIC REVOLUTION
Red Bull are launching a complete reworking on the podcast by staging a series of live gigs from within the pods of the iconic London Eye. The Red Bull Revolutions event is just one element of the much large Red Bull Music Academy world tour, which is set to stage a selection of dramatic music experiences across the globe from Cape Town to Berlin. The culmination will be the London Eye pod’s, people will be able to tune in to the sounds of London one capsule at a time.
MOVE OVER SOCIAL MEDIA, HERE COMES SOCIAL BUSINESS
IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business.
ASOS: URBAN TOUR
This is brilliant. Another day, another step forward in the combination of interactivity and video. This time, the magic comes in the form of Urban Tour an epic dance-themed web experience from online fashion retailers ASOS and BBH, London, with production from Stink Digital.
In order to show off the broad range of menswear available on the site, BBH enlisted the help of five talented street dancers from around the world, costumed them head to foot in clothes from ASOS, and choreographed them into an extraordinary sequence of interactive video clips. As the video plays out to a gritty mix of dubstep, hotspots in the film link to additional sequences – chances for the dancers to really demonstrate their skill, and of course to showcase the clothes. Visitors to the site can also learn more about the dancers and click through to buy items. Whilst the ‘London’ section of the site is the only one to feature interactive video, other tabs link to areas focusing on fashion in Berlin, Paris, Los Angeles and New York.
CONTAGION: REAL BACTERIA BILLBOARD
Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release ‘Contagion’ movie. They created two huge petri dishes & treated them with bacteria & funghi. The pieces were then installed in a Toronto store window & the name of the film was unveiled over time as the bacteria developed. Gross but awesome.
EVERYTHING IS A REMIX
Cementing the phrase ‘there’s no such thing as an original idea’, New York-based film maker Kirby Ferguson has created a series (so far in three parts) that builds on the premise that original ideas and thoughts are extremely hard. And because of that, some of the greatest creations are derivative works or remixes of those original thoughts.
From The Sugarhill Gang to Kanye West to George Lucas to Led Zeppelin and even the original Apple computer are products based on thoughts, art and ideas that emerged elsewhere. Ferguson describes the process as “copy, transform and combine.”