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WHY YOU NEED TO KNOW ABOUT gTLDs.

There has been much confusion in the digital world about what the introduction of new generic top-level domains (gTLDs) will mean for brands.

If you don’t know what gTLDs are, this article by Sean MacDonald, executive director of digital strategy at Ogilvy & Mather in New York will clearly explain what it is and why you need to know about it. A must read.

GIRLFRIEND  AVAILABLE (NOT ME!)

Men are always complaining that women are too needy, so I’m flabbergasted that men in Japan are increasingly opting for virtual relationships. Seriously, does it matter if it’s a real or virtual girl nagging you?

Konami’s Love Plus available on the Nintendo DS portable gaming console is becoming increasingly popular – with virtual girlfriends apparently gaining popularity – they’re available for dates, long conversations and will even send you emails.

The game is set in real time and only ends when the, um, relationship does. The downside? Like all women, virtual women get very upset when you’re late for dates and don’t reply to emails.

See, all females are the same (virtual or not).

SIRI COULD IMPACT SEARCH

SIRI is the Apple iPhone 4S’s  voice recognition app – and she is also the reason for great concern for many search experts.

AJ Kumar, co-founder of SEO agency Single Grain, highlights some of the concerns  around how Siri might impact search “the real impact of Siri isn’t just that she acts like a personal assistant. The potentially huge ramifications for local SEO come from the depth of information Siri is able to access and the range of actions she can perform.”

“For example, Siri can call you a cab after a night on the town by automatically processing information about local cab companies in response to the query, “call me a cab.” Automating the search process means you never look up “cab companies in your area” in the search engines, avoiding the traditional search engine results pages and pay-per-click advertisements entirely, therefore limiting their importance and influence.” Kumar said.

Search is about to get a whole lot more complicated!

GET UP TO SPEED WITH GA’S NEW FEATURES

Google is forever updating its features – and if you’re not already on the new version of Google Analytics, it’s time to get up to speed – because as of January 2012, the old version will be turned off.

Rachael Gerson from Seer Interactive reviews her top ten features – including being able to create up to 20 personalised dashboards, the useful keyword cloud, real-time data, goal flow visualisation and much more.

A bit geeky, but it’ll come in handy!

MAN-TA CLAUSE IS COMING TO TOWN

It’s the gift that keeps on giving, Old Spice is back in time to give us all an early Christmas pressie – 5 days of festive video fun.

This year the Old Spice guy is back as Man-ta Clause and is spreading Christmas cheer across the globe with his trademark customised videos.

And yes Australia, we have been given a very special gift to call our own (and it’s not just the opportunity to look as his well defined abs).

FACEBOOK TIMELINE – FINALLY!

For the last three months I’ve been reading about the Facebook Timeline feature wondering when it was going to be available to the public – and this week the long-awaited feature was rolled out, with the test-market being New Zealand.

So what’s all the fuss about? Facebook Timeline will allow you to turn your new profile layout into an online scrapbook, organise your life in chronological order and allow you to highlight important moments in your life. For those that are worried about privacy, fear not, you will have seven days to edit your new profile before it goes live.

WHY IMPERFECTION IS GOOD

This opinion piece by Jon Steinberg, president of Buzz Feed, NYC tells us why he thinks we’re sick and tired of picture-perfect babies and flawless models, and explains why digital communications are becoming more real-life (i.e imperfect).

12 FACEBOOK FEATURES YOU CAN TRY NOW

Just when you thought the hours you spend each day on Facebook (purely for work purposes – of course) meant that you knew every single feature, think again.

Some highlights shared by nytimes.com are:

COLLABORATE ON A DOCUMENT: Within a Group page, click on Docs at the top of the page and then the Create a Doc button on the right-hand side to create a text-only document that everyone in the group can edit.

INVITE NON-FACEBOOKERS TO AN EVENT: When you are creating an event on Facebook, the Select Guests menu shows your existing friends, but it also lets you enter the e-mail addresses of people who do not have Facebook accounts.

MAKE THE TICKER TINY: Facebook recently added a constantly scrolling window on the right side of the screen that shows your friends’ updates as they come in. Fun for some, agitating for others. Using your cursor, grab the bar that separates the Ticker from your Facebook Chat window. Drag it upward until the Ticker is as small as possible — the size of two status updates.

Read the full article if you want all 12 tips.

MORE TIME SPENT ON MOBILE THAN PRINT MEDIA

It may be stating the obvious, but research has confirmed what most marketers already know: adults now spend more time with mobile devices than with print media, according to a report released by eMarketer.

In an article for PC world, John P. Mellor Jr. states that the average adult consumer spends 65 minutes a day on their mobile device, while they spend only 44 minutes with print media – 26 minutes with newspapers, and 18 minutes with magazines.

This is the first year since eMarketer began taking their time tally in 2008 that adults have spent more time with mobile devices than with print.

What we don’t know from eMarketer’s findings, however, is how much of that time spent with mobile devices is spent reading newspapers and magazines online or in apps on a tablet.

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