Introducing the new Nike+ experience
This week Nike unveiled a revolutionary training experience connecting digitally enabled footwear with interactive mobile applications. A complete social experience that tracks how high, how hard and how fast players train.
Charlatans frontman’s tweet creates a new cereal
Lead singer of the UK Britpop band The Charlatans, Tim Burgess, sent a cheeky tweet out to his fans that a new cereal should be created called ‘Totes Amazeballs’. In record time, Kellogg’s picked up on the tweet and created the cereal producing a viral wave of earned media around the idea. A single action can have a dramatic impact on a brands perception.
Fiestagram by Ford
How do you showcase your new model’s high-tech innovative features if you’re Ford? Create the first branded photography competition using both Instagram and Facebook of course!
Checking your skin for melanoma? There’s an app for that
Ever spotted a mole and suspected that it could be something more sinister? Help is now on your mobile. Startup Skin Scan has developed an app that uses the iPhones camera and a touch of medical mathematics to calculate your risk of skin cancer.
Augmented glasses that make you a better person
Have a look at this awe inspiring concept video, combining augmented reality, brain-computer interfaces and social networks. Transcendez tracks your eyes, actions and emotions in the real world. As users perform actions, they level up and the application also constantly challenges them to broaden their worldview.