FOURSQUARE’S NEW SHARE BUTTON
Publishers will be able to integrate Foursquare sharing buttons to their sites, which will allow users to add venues to their to-do lists while reading web content.
Adage.com reported that the “Follow on Foursquare” button lets users view their tips, check-ins and lists when they access the service. But the more ubiquitous button is likely to be “Save to Foursquare,” which will surface alongside any location-related content on sites and will enable users to add venues to their “to-do-list.”
Users with “Radar” – a functionality enabled by the iPhone’s iOS 5 update -turned on will be notified when they’re in close range of the saved venue, and the publisher’s branding and a link to the article where the location was pulled from will appear. Other users will access that content only when they actually check in to the location.
AUSTRALIA’S WORLD FIRST
With recent studies suggesting that Androids are the most popular phones in Australia, it’s a smart-move by Telstra to launch the world’s first Android store.
The stores top three features are:
- Board the Android spaceship – an interactive spaceship zone allows visitors to pilot the Google Earth app on the giant screen and fly across the world; play Angry Birds on a big interactive screen; and create an Android avatar that can be printed or shared.
- Have fun in the play zone – visitors can sit under a pixel tree and play with live devices; try their luck on an Android skill tester and clown machine and flick through a virtual library of Google Books.
- Window shop like never before – customers will be able to interact with a massive 24 x 9 meter window display that features an augmented reality game challenging visitors to catch Android robots drifting in a virtual snowfall.
I love it already!
Digital is just so measurable already, but it seems each week, it becomes even more so.
A new data service connects online consumer engagement with brands in-store shopping habits. MarketingWeek.com reported that data service company Dunnhumby measured the effectiveness of a digital campaign by Tesco by comparing the shopping behaviour of their Clubcard customers who use brands’ online loyalty campaigns and those who do not.
By doing so, Dunnhumby quantified the effect of online loyalty campaigns on brand trial, loyalty, sales uplifts and return on investment so that brands can improve the relationship between online and offline activity.
It’s exciting to think about what comes next.
TABLETS: HOW WE USE THEM
We know tablets are filling the gap between desktops and smart-phones, but exactly how are people using them?
According to research published by Google, “tablets are multi-tasking devices with at least 42% of activities occurring while doing another task or engaging with another entertainment medium. Of all the activities that people do on tablets, checking email, playing games, social networking and searching are the ones most frequently done in front of the TV. Many consumers also used their tablets to check email while eating, and listen to music while cooking.
The full research is well worth the read.
We all love the get-rich-quick stories that come from Silicone Valley, but Sean Parker – the face of innovation and technology – thinks the place he made his billions is in big trouble.
In this frank interview with cnet.com, Parker sets the record straight about why Google and Facebook invest in so many start-ups, and why he believes Silicone Valley will soon grind to a screeching halt.
The interview is mostly doom and gloom, but it does give an interesting perspective.
EVERYONE LOVES AN INFOGRAPHIC
Want to know the secret to a successful viral campaign? Look no further. This simple to understand infographic gives you tips and tricks to making your campaign the most successful it can be.
IT’S NOT ONLY CRAZY PEOPLE WHO TALK TO THEIR TV
It seems that the humble television set is about to be the most disrupted it ever has been with the introduction of exciting new technology.
The nytimes.com has reported that millions of Microsoft Xbox users will be able to download an update to their game console that will enable them to talk to their televisions. “Xbox, play the Harry Potter movie,” will whisk them into the world of wizards. “Xbox, change the channel to ESPN,” will put them on the 50-yard line.
Before you know it, you’ll be talking to all of your gadgets, and typing on them much less than you do today.
In the car, voice commands make complete sense. In the kitchen, too, where your hands are otherwise occupied or just plain messy. In the living room, we could finally see the end to annoying remote controls that usually have more buttons than a NASA space shuttle control room.
BUY CARRIE BRADSHAWS SHOES
Ever wished you could buy Carrie Bradshaw’s Manolo Blahniks with the click of a button on your remote control?
The nytimes.com reported that a new service being introduced this week will allow viewers to do just that — for items like bicycles, radios and coins — directly from shows on the History Channel, owned by A&E Network. The idea is to put products front of consumers using contextually targeted advertising.
A small icon in the upper right corner of the screen will signal that an item is available, and with the touch of a button on a remote control, the screen will split in two, with items for purchase on the right. After setting up a user account on TVWallet.com, viewers can complete their transaction by entering their phone number and four-digit PIN.
It’s almost too good to be true.
ARE WE ALL WASTING OUR TIME ON THE WEB?
Few would debate that technology has made our lives easier than ever before, but is it also the greatest time waster of all time? The latest study conducted by the Pew Research Centre, would suggest that is the case.
“These results come in the larger context that Internet users of all ages are much more likely now than in the past to say they go online for no particular reason other than to pass the time or have fun,” the report said. “Some 58% of all adults (or 74% of all online adults) say they use the Internet this way. And a third of all adults (34%) say they used the Internet that way ‘yesterday.’
Who are the biggest time-wasters? According to the study, it’s the under 30s.
MOBILE SHOPPING ON THE RISE
Research released by comScore this week said 38% of smartphone owners have used their phone to purchase goods and many more use their phones for shopping-related activities,
The data also suggested that two-thirds of smartphone owners use their phones each month to perform some sort of shopping activity – whether it be comparing prices, searching for products or prices or locating a store.
The most popular types of products purchased?
- 47% were digital – ebooks, ringtones, movies and music
- 37% were clothing and accessories
- 35% were tickets
- 34% were daily deals
It will be interesting to see how this changes over the next 12 months as smartphone penetration increases.
FUNNY (DIGITAL) POST OF THE WEEK
Unless you’ve been stuck in the dark ages, you can relate to having auto-correct on your mobile get it completely wrong. And that why I enjoyed this wrap up of 2011’s most embarrassing text-messages mishaps. Enjoy!